Video Postproduction for e-commerce
The e-commerce video boom
Mindworking Asia are currently experiencing a significant increase in the demand for video postproduction from our clients and partners.
The Mindworking Asia team are proficient in the full suite of Adobe software including Adobe After Effects and Adobe Premiere Pro as well as DaVinci Resolve and Final Cut Pro. We undertake video postproduction for many clients globally, at a level that corresponds to expectations of international video editing companies – and we deliver this within 48 hours. All of this at a very competitive rate. Our clients have experienced savings of up to 85% with Mindworking Asia compared to their previous supplier.
Consequently we support the full spectrum of video postproduction requirements to drive best-in-market e-commerce results:
Video Color Grading
Color grading refers to the process where each clip of footage is altered to match a consistent standard of appearance and accurately represents a product. Basically, correcting problems of the underlying image by balancing out the colours, making the whites appear white, the blacks appear black, and making sure that everything is even. The goal is to match the video footage to a standard that would be an accurate portrayal of a product of how the human eye would view it.
When you create a video, you are constantly competing for people’s attention. Trimming the beginning or end of a video can help your video get the attention it deserves. Trimming usually refers to taking off either part of the beginning or end of a video clip. Trimming is critical to making sure that your video starts quickly, and you don’t lose your audience’s attention.
Video retouching is the art of making corrections to a video’s image. You can make any number of changes to your video including blemish removal, colour corrections/grading, background item removal and lighting adjustments. Changes could also include adding subtitles and captions, creating slideshow videos and green screening videos.
We also provide a wide range of complementary services such as rotoscoping, compositing and more.
In summary, Mindworking Asia ensures your video content is streamlined for an optimal user experience at the point of purchase.